Design for people
Research + Design
This project has two phases, an initial research phase followed by a design phase:
- Research Phase: To explore and identify opportunities.
- Design phase: Develop a preliminary set of concepts. Select one concept for further refinement.
Design Research: Direct observation, interaction in a natural setting/context , Anthropological: Observational and experimental , Embedded design research: Embedding myself as a designer into a foreign context over the long period of time , Secondary Research: Gathering, collecting and analyzing data , Human centered design: Participatory, user interviews , Brainstorming: Creative techniques to generate ideas for inspiration and problem solving , Concept creating and prototyping: Proof of concept prototype aimed to confirm the proposed “solutions” can be designed to meet specified goals.
Talk to People:
In the research phase, I interview people in their homes and work, I visit retail spaces, restaurants, markets, showrooms, industry shows, etc. I also use my previous ethnography research results and insights as long a they are relevant and updated. I do qualitative research on 5 to 7 users with different backgrounds. I talk to experts. Interviews with 3 to 5 Designers, technologists or business developers. I also review the relevant literature and do research on emerging technologies.
Pull out stories:
I share what I’ve heard and capture interesting stories.
I select the ideas that really stand out in the stories. Insights provide me with inspiration (not actionable yet).
Synthesis & frameworks:
The frameworks turn insights into actions. By structuring my design process they help me generate the opportunity areas. Visualize 3 - 5 concepts based on the identified opportunity areas. Concepts illustrated with sketches and low resolution renderings.
Carry out 5-8 user interviews to get feedback on initial concepts. Create survey for quantitative study in form of survey. Execute Quantitative survey of opportunity areas needs on 30 to 50 users. Analyze results and compare with qualitative results. Deepen understanding of the concepts based on user feedback and research. Make a recommendation for moving one concept forward for refinement.
Refine and build:
Create direct tests for the prioritized list of assumptions for the concept Refine concept directions based on user and expert feedback Build UX experience demo and prototype